About the founder

Zoey Goehring has been serving the Michigan event space for over five years, producing everything from large-scale events of nearly 1,000 guests to intimate celebrations shared among close friends and family.

She believes she isn’t the life of the party—but the one who brings it to life. By honoring each client’s individuality, budget, and story, Zoey creates events that feel deeply personal and effortlessly executed.

With the launch of Witt Event Collective, Zoey is stepping from behind the scenes to set a new standard for event planning—across Michigan, throughout the U.S., and beyond for destination celebrations.

Let’s set the standard together.

ready to set the standard?